We chose “SoulFaces” because we thought no words could describe us better. The word soul introduces this neologism we created to enhance our essence: the faces, the people who are making our company great.
This brand film wants to celebrate our everyday heroes and their dedication, which is the intangible value of what makes our work successful. Our core business is the architectural building envelope, so the word SoulFaces has been the perfect homophony of the many surfaces we create.
The entire narration is a journey touching these 4 pillars:
➊ the beauty of architecture
➋ the culture and relationships
➌ the quality of our work
➍ the future
This is the vision that Maurizio Focchi shares with his employees, these are some brand film pills we want to share with you, starting from today.