The Broadway is an upcoming high profile scheme within Victoria redevelopment that transforms the former HQ New Scotland Yard into 258 apartments across six towers. The project includes the six residential buildings above two commercial podiums and additional retail unit to the north of the site.
This development, designed by Squire & Partners, expresses a transition between historic area to the north and the more contemporary architecture along Victoria Street.
Elevations feature six different patterns inspired by Art Deco and fashion, each with unique diamond shaped façades of highest quality. Its design has been wisely considered to incorporate materials typical of the area architecture as sandstone and brick.
The six residential blocks atop the podium are conceived to break up the former building mass and provide clear unrivalled views through and from the site towards the important neighbourhood of the Houses of Parliament, Westminster Abbey, Big Ben and Buckingham Palace.